From search engine optimisation to generative engine optimisation.
Keywords → list of links
You optimised pages for a query, competed for position, and hoped for the click. Search rewarded matching words.
Context → a single answer
Gemini, ChatGPT, and Perplexity read the web, then hand the user one synthesised answer. There is no page two. Often there is no list at all.
Recommended, or invisible
If the models cannot understand and trust your business, they recommend someone else. Traffic does not drop gradually — it is simply never offered.
A clear read on whether AI will recommend you.
Built for website-dependent companies that cannot afford to quietly disappear as buyers move from searching to asking.
Generative visibility check
We test how today's leading AI engines describe your business, your category, and your competitors — and whether you appear at all.
Authority & trust signals
How credible does your brand look to a model that is weighing who to recommend? We map the signals that build machine trust.
Structured data readiness
Whether your content is shaped so an answer engine can cleanly extract, attribute, and quote it back to a buyer.
Content gap map
Where your site answers a query versus where it merely mentions a keyword — and the highest-leverage gaps to close first.
Competitor contrast
Who the engines currently favour in your space, and the specific reasons they are being surfaced ahead of you.
Prioritised action list
A short, ranked set of fixes — no 90-page report. The few moves that move the needle, in order.
The companies that adapt early will be the ones AI keeps recommending. The rest will spend 2026 wondering where their traffic went.
This is the same discipline behind everything SookLabs builds: reduce the noise, find the few things that actually matter, and fix them with intent. The audit is where it starts.
Get a free audit now.
Tell us where to look. We will send back a focused read on your generative visibility — no obligation.